12 Ways to Market the BOC Credential

You’ve worked hard to earn your credential, now show it off and promote the profession with others. In recognition of 12/12/2012, the BOC has twelve ways to help you market the BOC credential. You can Be Certain.™ that we are here to support you and answer your questions. We stand behind you and your ATC® credential.

1.) Publicize your status as an AT by sending a press release to your local newspaper. Visit the BOC website to see a sample. Please call (877) 262-3926 ext. 117 or email BrittneyR@bocatc.org if you wish to request an official press release on BOC letterhead.

2.) Announce your accomplishment to friends, family and followers via Twitter and other social media. Be Certain.™ to connect with the BOC on Facebook, Twitter, LinkedIn and YouTube.

3.) Read and comment on the BOC blog.

4.) Purchase or download the Role Delineation Study/Practice Analysis, Sixth Edition.

5.) Learn about NCCA accreditation. The BOC is the only accredited AT certification program in the US. The BOC has been accredited by the NCCA since 1982 by demonstrating compliance with strict accreditation standards.

6.) Utilize NATA reference documents about the profession such as Tips for the New Secondary School Athletic Trainer.

7.) Order  a plaque or graphically designed certificate with gold embossed BOC logo and seal of certification to proudly display your BOC certification.

8.) Use proper terminology when talking about the profession with the public, such as using Certified Athletic Trainer instead of “Trainer” and Athletic Training Facility instead of Athletic Training Room. Also read about the proper treatment of degrees, licenses and credentials.

9.) Speak at a high school career fair and educate prospective students about the profession.

10.) Present to Parent Teacher Organizations, Booster Clubs etc. about the expertise ATs have in reducing risk and saving lives.

11.) Speak to the directors of hiring or personnel to help them understand your education and training and the importance of hiring a certified and licensed AT.  This will allow them to target ATs and correctly write position announcements.

12.) Respond to the media when “trainer” is used and exemplify your role as an Athletic Trainer when you have opportunities with the media.  This is a great opportunity to educate them.

Written By: Brittney Ryba

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